For a century, BMW has been dedicated to creating performance driven luxury cars. This driving spirit has been passed down through the years while adapting to the evolving individual mobility needs. The brand established itself further with the creation of the BMW 3 Series, in 1975. Today the 3 Series is the unrivalled champion of the road, retaining its title as the best selling BMW car for over 40 years.
BMW strives for a balance between performance and luxury. The brand combines dynamic ability, comfort, efficiency, captivating aesthetics and an abundance of innovations to create the BMW 5 Series for your business needs. Since its creation in 1972, the car continues to be at the forefront of the premium executive segment, iconifying success itself.
BMW breaks conventions and yet retains its zest for driving performance with the introduction of the BMW 2 Series Active Tourer. Built for people who want practicality, with a sense of everyday adventures and a love for performance, the car compromises nothing while making room for possibilities.
At BMW, while performance often takes centrestage, innovative design and style also makes headlines. The brand makes a show-stopping statement by coupling athletic luxurious coupé inspired design with hallmark BMW X features. This is physically manifested in the form of the BMW X4. BMW pushes the boundaries of noteworthy, one-of-a-kind designs for drivers that favor flair and power.
In 1973, BMW introduced the BMW 2002 Turbo, tearing into the fast lane towards the pinnacle of performance. With the introduction of the first-ever BMW M2 coupé, in 2016, BMW has rushed aggressively towards its goal, pushing boundaries yet again. It does so by packing the M brand prodigy with a newly developed 3 litre six cylinder in-line engine. As such the BMW M2 coupé is more than an ode to the brand’s roots, but also the embodiment of the M brand, reaffirming that M is the most powerful letter.
Born from a vision to reinvent the future of mobility, from the moment of its conception BMW i8 became the icon of progress. Boasting a groundbreaking low energy and water consumption in its production, the evolved driving machine combines efficiency of an all-electric motor with the performance of a TwinPower Turbo engine.
Driving a BMW is a lifestyle. It is pioneering advancement in itself.
From its dynamic design to its handcrafted leather interiors, the attention to each detail in the BMW 7 Series sets the brand not just as the innovator of luxury, but the trendsetter of the future and the pioneer of driving luxury.
BMW believes the future lies in the emotional connection between the driver and their BMW, and in the belief that driving should feel as natural as walking. The BMW VISION NEXT 100 is based on that very principle. After all, BMW only ever creates the Ultimate Driving Machine.